#mugshotmonday: Ceramics and Instagram
Our “#mugshotmonday” exhibition will be from January 20 – February 26, 2017. Tag your #mugshotmonday with the hashtag “#lillstreetmugshot.” The deadline to apply is August 1, and accepted artists will be notified by August 15 via Instagram. Each artist that is accepted will be asked to send 4 mugs to the Lillstreet Art Center (to be delivered by December 15, 2016). For any other logistical questions (photography, sales terms, shipping, etc.), please email the gallery director, email@example.com.
Why is this hashtag so important to the Lillstreet Gallery? Why is this hashtag so popular for ceramic artists?
When we started our Instagram account 3 years ago, we didn’t really know what we were doing. We would post with no expectation and honestly no legitimate reason. Instagram was a platform that we didn’t totally understand.
Well things have changed a lot since then. Up until the 2014 Milwaukee NCECA, we had about 500 followers. Days after the conference ended, we started using #mugshotmonday to promote our growing mug wall. That’s when things started to change. Since we started using hashtags (in general), we now have over 8,500 followers on Instagram. This growing following is primarily due to our very consistent usage of this hashtag #mugshotmonday.
The gallery uses Instagram for a number of important reasons. We search hashtags to find new artists and to also stay current with what everyone is up to. It gives inspiration for exhibitions (like this one). And most importantly, it keeps us connected with the clay community.
This #mugshotmonday Call for Entry is new for us and we are looking for new (and old) clay voices! Which is part of why Instagram is so great for the clay community.
The mug is the most collected form for functional ceramics. It’s less expensive and obviously very utilitarian. It also serves as an elevator pitch for an artist: how much can you say in a limited amount of time / how much of your style can you display on such a standardized form.